課程資訊
課程名稱
社群媒體與健康
Social Media and Health 
開課學期
111-2 
授課對象
公共衛生學院  健康行為與社區科學研究所  
授課教師
黃柏堯 
課號
HBCS7031 
課程識別碼
850EM0320 
班次
 
學分
2.0 
全/半年
半年 
必/選修
選修 
上課時間
星期二3,4(10:20~12:10) 
上課地點
公衛601B 
備註
本課程以英語授課。
限學士班三年級以上
總人數上限:24人
外系人數限制:4人 
 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
為確保您我的權利,請尊重智慧財產權及不得非法影印
課程概述

In the past two decades, social media have drastically shaped our understanding and practice of health. From online patient blogs, Facebook, to YouTube, from Twitter, dating apps, to Instagram, and finally, from wearable devices to algorithmic computation, social media and technology offer new opportunities for people to exchange health information and yet pose new challenges to health interventions and public communication. This course is intended to provide an overview of theories and methods intersecting with social media and health. Following the historical development of social media, the course will cover health citizen engagement (information behaviors), contents (user-generated messages), platform governance (digital surveillance and resistance), and other aspects of social media related to health and healthcare. The course materials draw on the interdisciplinary perspectives from public health, communication studies, and science and technology studies. Students will learn how the use and design of social media might reinforce health inequality while critically evaluating different stakeholders’ standpoints. Students will also have a chance to analyze health campaigns and select communication strategies for different audiences and sectors. Overall, the course aims to provide students with theoretical lenses and practical tools to engage in meaningful health intervention. The course design also seeks to enhance students’ digital health literacy.  

課程目標
1. Understand fundamental concepts and perspectives in social media and health behaviors. (HBCS-B) (MPH-8 and 18)
2. Understand the impact of platform governance over health behaviors and e-health. (HBCS-A)
3. Apply key concepts and methods to analyze the phenomenon related to digital health and social media. (HBCS-E) (MPH-18)  
課程要求
Students will need to read the required readings, participate in the class discussion, and complete the final papers. 
預期每週課後學習時數
 
Office Hours
每週二 12:10~14:00 
指定閱讀
Lupton, D. (2017). Digital health: Critical and cross-disciplinary perspectives. Routledge. 
參考書目
Weekly readings and videos 
評量方式
(僅供參考)
   
針對學生困難提供學生調整方式
 
上課形式
作業繳交方式
考試形式
書面(口頭)報告取代考試
其他
課程進度
週次
日期
單元主題
Week 1
2/21  Course Introduction and Overview  
Week 2
2/28  National Holiday  
Week 3
3/7  Theorizing Social media; Theorizing Health 
Week 4
3/14  Citizen Engagement (1): Information Seeking/Sharing (and Uncertainty Management) 
Week 5
3/21  Citizen Engagement (2): Illness Narratives, Labour, and Blogging 
Week 6
3/28  Citizen Engagement (3): Misinformation, Truth, Objectivity, and Memeification 
Week 7
4/4  National Holiday  
Week 8
4/11  Gamification and Digitalized Health Citizen 
Week 9
4/18  In class, watch documentary “Swiped: Hooking Up in the Digital Age” 
Week 10
4/25  Tinder, Grindr, Hookup Culture, and Sexual Health (AND Walkthrough Method)
 
Week 11
5/2  Instagram, Selfie Culture, and Vaccine Selfie  
Week 12
5/9  Platform Governance (1): Digital Embodiment and Mobile Health 
Week 13
5/16  Platform Governance (2): ChatGPT, AI, and Health Information Behaviors  
Week 14
5/23  Platform Governance (3): Digital Surveillance and Big Data (AND Slow Computing) 
Week 15
5/30  Class Presentations/Writing Workshop 
Week 16
6/6  Class Presentations/Writing Workshop 
Week 17
6/13  Paper Due